Name: Xingjun Ru
Professional Title: Lecturer
Research Area: Green consumption behavior
Low carbon economy
Xingjun Ru, Ph.D., lecturer, mainly engaged in scientific research in the field of green consumption behavior and low carbon economy. Xingjun Ru presided a number of projects such as National Social Science Foundation, published a series of research results in international and domestic academic journals such as Resources, Conservation & Recycling, Journal of Cleaner Production, Human and Ecological Risk Assessment. She has won many honors, such as the Hangzhou Dianzi University excellent faculty and Hangzhou Dianzi University excellent graduate design instructor.
National Social Science Foundation of China, Study on the formation mechanism and guidance strategy of PM2.5 emission reduction behavior of urban residents in China, 2017-2019
Zhejiang philosophy and social science planning project (key project), Regional carbon emission measurement and evolution mechanism from the perspective of consumption behavior: a case study of Zhejiang Province , 2017-2019
Natural Science Foundation of Zhejiang Province, Study on the formation mechanism and guidance strategy of PM2.5 emission reduction behavior of urban residents in Zhejiang Province, 2017-2019
Ru, Xingjun, Shanyong Wang, and Shuai Yan. (2018). Exploring the effects of normative factors and perceived behavioral control on individual’s energy-saving intention: An empirical study in eastern China. Resources, Conservation and Recycling, 134, 91-99.
Ru, X., Wang, S., Chen, Q., & Yan, S. (2018). Exploring the interaction effects of norms and attitudes on green travel intention: An empirical study in eastern China. Journal of Cleaner Production, 197, 1317-1327.
Wang, S., Wang, J., Ru, X.*, & Li, J. (2019). Public smog knowledge, risk perception, and intention to reduce car use: Evidence from China. Human and Ecological Risk Assessment: An International Journal, 25(7),1745-1759.
Ru, X., Qin, H., & Wang, S. (2019). Young people’s behaviour intentions towards reducing PM2.5 in China: Extending the theory of planned behaviour. Resources, Conservation and Recycling, 141, 99-108.
Wang, S., Wang, J., Ru, X. *, Li, J., & Zhao, D. (2019). Understanding employee’s electricity conservation behavior in workplace: Do normative, emotional and habitual factors matter. Journal of cleaner production,215, 1070-1077.
* E-commerce technology
* Introduction to e-commerce