Name: Cao Yuanyuan
Professional Title: lecturer
Research Area: E-commerce
User Acceptance/ Continuance Behavior
Internet Information Service
Cao Yuan Yuan is a lecturer at School of Management, Hangzhou Dianzi University. She was awarded her PhD in Management from Tongji University, China. She is a visiting scholar of National University of Singapore. Her research extends into information management, user experience and e-commerce. human-computer interaction, user acceptance/ continuance behavior, internet information service.
 2017/06-2020/12 Research on the evaluation of senior social network information service and experience optimization(17CTQ027), National Fund for Philosophy and Social Sciences, Project Leader.
 2017/01-2018/01 Research on Dynamic Evolution Mechanism of Mooc Users' Continuous Learning Behavior from the Perspective of Experience(2017SCG004), Zhejiang Education Science Planning Project, Project Lead.
 2016/01-2018/12 Research on the formation mechanism of consumers' continuous patronage intention in the social business environment-based on the perspective of emotional attachment (LQ16G020007), Natural Science Foundation of Zhejiang Province, Project Leader.
 2016/01-2017/12 Research on the driving relationship between continuous using behavior and socialized e-commerce platform user experience (ZD03-201602), Key Research Base of Zhejiang University Humanities and Social Sciences, Project Leader.
 2016/06-2017/06 Research on the Dynamic Evolution Law of the Continuous Use Behavior of College Students in Network Teaching Platform-Taking Hangzhou University of Electronic Science and Technology as an Example(YB201609), Higher Education Research Project of Hangzhou Dianzi University, Project Leader.
 2014/10-2017/10 Research on driving relationship between B2C E-commerce overall user experience and customer patronage intention based on SOR model (14XXHJD03YB), Zhejiang Research Center for Informatization and Economic Social Development, Project Leader.
 2014/03-2015/03 Research on the driving relationship between B2C mobile E-commerce overall user experience and customer loyalty(ZD04-2014ZB3), Key Research Base of Zhejiang University Humanities and Social Sciences, Project Leader.
 Cao Yuanyuan. Research on the Driving Relationship between Overall User Experience and Customer Loyalty in B2C E-commerce[M]. Zhejiang University Press, 2018.10.
 Cao Yuanyuan. Research on Brand Virtual Community User’s Continued Participation Behavior Based on -Emotional Attachment Perspective[J]. Productivity Research, 2018(1): 125-129.
 Cao Yuanyuan. Study on the Impact of Mooc Platform Experience Factors on Continuous Learning Behavior [J]. Education, 2017(3): 163-164.
 Cao Yuanyuan. Research on the Influencing Factors of B2C Mobile E-Commerce Customer Patronism Intention from the Perspective of Overall Experience[J]. Productivity Research, 2017(2): 57-62.
 Cao Yuanyuan, Li junjun. A Study on Relationship between E-commerce Overall UE and Their Patronage Intention[J]. Journal of Hangzhou Dianzi University (Social Sciences), 2017,13(3): 22-27.
 Cao Yuanyuan, Li Junjun, Qin Xinghong. Research on SNS User’s Continued Usage in Postadoption Phase-Integration Model of Emotional Attachment and ECM-ISC[J]. Journal of Modern Information, 2016(10): 81-88.
 Cao Yuanyuan, Zhang Jiantong, Pan Yonggang. E-commerce Customer Experience Evaluation Index System Based on Information Precipitation and Factor Analysis[J]. Statistics and Decision, 2013(9):73-75.
 Cao Yuanyuan, Zhang Jiantong. E-commerce Customer Experience Evaluation Research Base on Factor Analysis and Synthetic Fuzzy Method[J]. Shanghai Management Science, 2012(6):26-31.
 Cao Yuanyuan, Zhang Jiantong, Pan yonggang. Study on the E-commerce Total Customer Experience Evaluation Based on Factor Analysis and Synthetic Fuzzy Evaluation[J]. ACMSA2012.
 Cao Yuanyuan.Value Analysis of Electronic Games as Curriculum Resources and The Construction of New Curriculum [J]. Science and Education Guide, 2009(3):181.
 Cao Yuanyuan.The Application of Competency Model in Higher Vocational Colleges Human Resources Management [J]. Science and Education Wenhui, 2009(1):177.
 Li Junjun, Cao Yuanyuan. A Study on Mechanism of User Experience on Website Adoption Behavior [J]. Journal of Hangzhou Dianzi University(Social Sciences), 2016(1):18-23.
 Li Junjun, Cao Yuanyuan. Empirical Study on the Public Adoption of E-government Portal Website Based on User Experience[J]. Journal of Modern Information, 2015,35(12):25-30.
 Jiantong Zhang, Yuanyuan Cao. Service Quality Delivery Through E-commerce: A Critical Analysis of Representative Model[J]. Advances in Information Sciences and Service Sciences,2012,4(13):227-234. (EI Accession Number: 20123815452715)
 Jiantong Zhang, Yuanyuan Cao. SWOT Analysis on University Students' Evaluation of Teaching and Countermeasures Study [J]. Education Research and Teaching Reform Proceedings, 2011:314-319.
* Web Application Development Technology
* Electronic Commerce
* Principle of CRM System
* Customer Relationship Management